Google Ads campaigns that gain you immediate traffic and ultimately, get you more leads and sales. We’re an accredited Google Ads Partner agency specialising in Google Ads, Google Shopping, Remarketing, YouTube Ads, and the Google Display Network.
Professional Google Ads Campaign Management from an Accredited Google Partner
For businesses with ambitious growth targets, a profitable Google Ads campaign is often a top priority.
Getting your website to rank at the top of Google for your most important search queries usually takes months, if not years. Google Ads is a fantastic way to position your business at the top of the search results straight away.
Not only that, but optimised Google Ads will increase your CTR (click-through-rate), and when coupled with an expertly crafted landing page, full of killer copy, they drive valuable conversions.
But not all Google Ads campaigns are created equally.
While a well-devised Google Ads strategy can do wonders for your business, a poorly managed or ineffective campaign will drain your finances without making a difference to your website’s performance.
The trouble is, great Google Ads campaigns aren’t simple or quick to set up. That’s why expert Google Ads management services are a worthwhile investment.
That’s why we’re here.
We Consistently Deliver Profitable Google Ads
We Squashed Their Conversion Goal
App Install Campaign For A Financial Firm
12K+ Youtube Views In Less than 2 weeks
How We Do Google Ads Management
We have years of Google Ads experience and some incredible success stories of businesses we’ve helped to grow and exceed their goals.
Our amazing team of results-driven PPC Experts have the skills, experience and expertise needed to get your business consistent and measurable result
Google Ads Campaign Auditing
Do you already have existing Google Ads campaigns that aren’t converting? We’ll provide you with a deep analysis of your Google Ads campaign’s performance and look at improvements that can be made to give that performance a much-needed boost.
We take care of the end-to-end setup of a wide range of Google Ads campaigns.
We are experts in setting up various successful and profitable campaigns, including search ads, product listing ads (PLAs or Google Shopping ads), display ads, remarketing ads, RLSAs (Remarketing Lists for Search ads) and YouTube ads.
Whether you already have a set of Google Ads campaigns that need some TLC or you need a completely new set of campaigns creating, we can regularly manage your campaigns for maximum profitability.
Conversion tracking is absolutely vital for the overall success of your pay-per-click campaigns. Without it, we’re essentially bidding in the dark. That’s why we make sure conversion tracking is set up correctly. With this in place, we can accurately gauge how your campaigns and landing pages are performing and make any relevant optimisations.
Ad Copy Creation
We write super-effective Google Ads copy that sums up your business and your brand’s tone of voice and encourages people to click through to your website.
We’ll also regularly test ad performance, tweaking the text or adding new variations to ensure we constantly remain ahead of the game.
Landing Page Development
It’s really sad to see Google Ads directing people to weak landing pages, For ad campaigns to get real revenue-increasing results, they need to be accompanied by compelling landing page copy.
Our expert Copywriters can write landing pages that capture your brand voice and values. With off-the-chart, impressive copywriting, they’ll get through to your visitors on a deeper level and — most importantly — sell your products.
We Have Great Answers
Ask Us Anything
Google Ads is a fantastic way for businesses to increase traffic to their websites quickly.
Whereas it can take many months or years for a business to rank at the top of Google for their most important search queries through SEO, Google Ads’ pay-per-click advertising platform allows businesses to appear at the top of Google almost immediately.
While traffic is almost immediate, it does come at a price as many businesses will compete and bid for the most profitable keyword phrases.
If your business urgently needs increased traffic or website sales and leads, then Google Ads is the best way to achieve this.
For many businesses, running a Google Ads campaign can be extremely fruitful for increasing trade. But setting one up can be highly time-intensive, which is why we recommend using a Google Ads management service to ensure that the campaign is run by dedicated experts that can continually optimise for efficiency.
Our digital marketing helps ambitious companies to reach their long-term revenue goals with a measurable return on investment.
It’s not always easy to know whether traditional marketing is working or not if you pay for advertising that is hard to track. Are the posters you paid for being seen? It’s not always clear.
With digital marketing, you can see the results of your budget. You can measure every website visit, every lead captured and every sale made. You can see how many Naira or dollars were made for every naira or dollar spent.
Our digital marketing services help businesses to increase their market share. They help launch new products or expand into new territories and countries. They help small businesses scale up and become medium-sized companies, and they help startups take their business to the next level.
The targets for each company can’t be reached using the same copied and pasted digital marketing strategy that some agencies use for every client. Your business needs a bespoke plan that only uses the services that will achieve your goals.
If your website needs traffic, we’ll recommend search engine optimisation and pay-per-click advertising.
If your business needs more leads, we’ll recommend conversion rate optimisation, copywriting and email marketing.
Your business needs a unique digital marketing strategy and when you request a free digital marketing review, we’ll begin the process of making one for you.
We charge a flat management fee for our PPC management, unlike agencies that charge a percentage of ad spend.
Why? Because if we charge a percentage of ad spend, our goal would be to maximise your ad spend rather than your profit — even if increasing your ad spend doesn’t make sense!
With a fixed management fee, our goals align with yours, so you can relax knowing that we’re making suggestions to make you more money, not us.
Your ad spend is also paid directly to Google, so you know that we don’t cream anything extra off the top.
We’ve worked with tens of hundreds of small and medium-sized businesses across the Nigeria, Ghana, South Africa, UK and USA to increase their traffic, leads and sales, handling advertising budgets totaling hundreds of thousands of dollars.
Unlike other agencies, our PPC experts at our Google Ads agency have experience across dozens of industries, from accountants and dentists to software companies and eCommerce stores.
We know you want to be kept in the loop with what’s going on with your ad campaigns. You want to know what we’re doing, and most importantly, what we’ve achieved.
We provide transparent monthly PPC reports that break down all of your campaign data and explain the performance of your ads and landing pages. Your reports will detail your click-through rates, conversion rates, your ROAS (return on ad spend), and more.
You’ll also have access to the Ad Specialist managing your campaign, as well as your Account Manager. Your Account Manager will be available on email or phone with a pre-booked appointment to fill you in on what we’re doing or answer any questions you might have.
Your Google Ads campaign will be managed by a dedicated Account Manager who will be your primary point of contact here at GLI. They will ensure the whole team focuses on achieving your pay-per-click advertising goals.
Your campaign will have a dedicated PPC Ad Specialist, who will utilise their extensive expertise to manage your Google Ads campaigns.
We’re not in the business of making our clients unhappy or unsatisfied. Because of our rolling short-term contracts, if we have unhappy customers, we are out of business.
Our rapid growth and repeated client success stories are evidence that we consistently deliver to our clients, reaching their goals and increasing their business revenue.
We much prefer to earn our clients’ long-term loyalty by making them more money, rather than locking them into long contracts that only a solicitor can break.
Yes we do full digital marketing service, ranging from PPC, SEO, Content marketing, Email marketing, Web and Mobile App Development and more.
Within the first month of your ads going live, you should see traffic increases to your website and — most frequently with our PPC campaigns — increased leads and sales too.
Please bear in mind that the majority of the first month of our Google Ads management service is spent designing your Google Ads strategy and structure, and building your ad campaigns.
As with all of our digital marketing services, we don’t set-and-forget our marketing. Instead, we will continually review and optimise your Google Ads campaign to see where we can improve your conversion rate and the return on your advertising spend.
The longer your ads are running, the more we can optimise them and the better they will become.
We’re in the business of making people happy, not sad.
Every one of our clients is on a rolling short-term contract, so if we have unhappy clients, we have no business!
But if you’re not happy, we want to know.
We consistently help businesses to reach their revenue goals, so when it looks like we’re heading slightly below our targets, we’ll take preemptive action to do something about that.
So if at any point you feel your campaign isn’t heading in the direction you expected, let us know. We’ll discuss together how we can deliver on our commitments.
Or if you’d rather stop your campaign completely, all you need to do is give us 30 days notice. We don’t tie people into year-long contracts. We prefer to let the success of our marketing convince our clients to stay rather than locking them in with long contracts and solicitors.